Large amounts of goods produced and is highly capital intensive (machinery, automation)
Cars are massed produced for a large market using flow production.
Advantages of Flow Production
- Economies of scale
- Automated production lines save time and money
- Quality systems can be built into the production
Disadvantages of Flow Production
- Standard product produced (opposite of customised)
- High set-up costs of automated lines
- Repetitive and boring work
- Long production runs may produce more than is needed